Getting Social Media to Positively Influence SEO

Your interactions on social media are critical to the success of your business. However, beyond that, how your content affects search engine optimization (SEO) and how high you rank on the search engine page is also critical to the success of your business.

The focus of your social media contributions
The one thing that is certain is that there is a direct correlation between the content that you share through your social media channels and how that content affects the search engines. You may not realize it but social media can be used for much more than simply interacting with others online. You can use it to give your brand more exposure, increase your customer service relationship, and strengthen your relationships in general.

Giving your brand greater exposure
It may not be immediately apparent that your brand will benefit from your social media interactions; however, it really can and will, if you do it correctly. The truth is that if your brand becomes more solid, your SEO rankings will be positively influenced by that. If your brand and offerings end up at the top of the search engine’s pages, people who are searching for what you do will see you, reach out to you, and your relationship will begin. As a result, your brand will become more prominent.

That will also go a long way to increasing your credibility. If the other person considers you to be credible, he or she will be more than willing to click on the links that are embedded in your content.

Strengthening your customer service skills
Whether you like it or not, customer service is an essential part of all businesses. If a person has purchased a product (or even a service), the first place that the person will turn is online. That is just the way it is nowadays with technology having taken over in the way that it has. It is important that you remember to embrace the complaints and negative feedback as much as the positive feedback. In fact, you may even find that you learn more from the negative than the positive.

If you give the other person a positive experience through your timely response and efforts to fix the issue quickly and thoroughly, your SEO will be positively influenced because there is a good chance that the person will leave a review of their experience. Your response should be educational and informative and it should never be promotional.

Building relationships through social media
The relationship is at the heart of your social media success. If you don’t establish a human/emotional connection with the other person, you won’t get anywhere. Your story must resonate with the other person otherwise that person will have absolutely nothing in common with you and with what you represent. If you have any chance of getting the person to buy into what you are doing, you need to have a solid connection with him or her.

An important place to start establishing the relationship is by completing all of your social media profiles. That is an essential part of your foundation. The next thing that you will want to do is to begin interacting with other people online. That is how you establish a relationship.

Interacting does not just mean typing words back and forth. It means that you also share your opinion(s) and that you ask for the opinions of the other person. Everyone wants to feel that their opinion matters and everyone wants to be heard. In short, you want to engage the other person as much as possible. You should constantly try to be an active participant in the conversation.

Conclusion
Social media is an incredibly powerful tool. It is a really good idea for you to learn as much about the capabilities of the various social media channels that you use so that you can leverage them for your business in the most effective manner possible. Sharing content often leads to the other person sharing your content (and backlinks) with other people whom he or she knows and trusts. That is precisely what you want to happen. The fact is that the search engines don’t index everything that you do (when it comes to content) so you need to make sure that what you are sharing is really spot on.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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Questions To Ask A Retirement Planning Advisor

Have you ever thought about your future? You always need to plan your future because as a famous writer once said it is the future where you will spend your remaining life. When you are young, you never seem to be bothered much about saving. However, as you age, the concern grows. You need to start saving up to secure your future. After all you cannot continue to work all the time. Planning your retirement as early as possible is important.

There are many retirement planning advisors present in the market to help you with all the planning that you need to undertake for your retirement. However, instead of simply hiring one and then showering him or her with loads of questions, you need to ask the relevant questions. This is not to suggest in any way that your advisor would mind being asked too many questions. But it is rather good for you to stick to the relevant questions. The most important questions are being discussed here.

How Much Do Your Require To Lead A Comfortable Retired Life

This needs to be your first question. All your life you would have been used to certain luxuries. Now these luxuries may not remain with you all the time. So you need to find out how much would you need to live a comfortable life. Usually most people like to retire at an equivalent amounting to 45 percent to 70 percent of their average incomes. It also depends on your personal goals and the lifestyle you desire to live after retirement.

How To Achieve Your Goals After Retirement

Usually, advisors tend to forget that people may still have goals and aspirations. They tend to rather focus on the first question. Your question needs to include this part as you must certainly be having dreams and aspirations of your own.

How Much Needs To Be Invested To Make Sure Enough Has Been Saved For Retirement

This goal is very much easy to accomplish if you start right from a young age. However, do not worry if you have started late as it is never too late to start.

Where will your income come from once you are not working?

There are various sources of income. You could continue to earn from rentals or bonds. You may capitalize on the drawdown of capital or on interest. This would be dependent on your own particular circumstances.

In Case You Are Planning On Retiring Earlier, Then How Do You Do It

You would need to tell your advisor when you plan your retirement so that he can design the plan based on your goals. They will tell you how it would be possible to plan an early retirement.

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The Elements of Mortgage Processing

The mortgage industry is facing challenges of increased regulations and business instability. Entrepreneurs are looking for new and improved methods to achieve the business objectives in a better manner. In order to better the mortgage process, service providers are ready to extend their help. By collaborating with a mortgage service provider, organizations can reduce the total loan processing time, manage or control the costs better and enhance the service level.

Why do the entrepreneurs need an outsourcing firm?

The third-party outsourcing firms have years of experience and knowledge in this domain. With IT integrated solutions and proven skills, service vendors deliver measurable outcomes. This results in higher business scalability, drives sales conversion and increases the process quality and efficiency. Besides, the third-party vendors offer a wide variety of loan services.

Mortgage process service offerings:

• Underwriting research
• Pre-foreclosure
• Sales
• Foreclosure
• Loan modification
• Data management
• Analytics
• Collections
• Customer service
• Loss mitigation
• Bankruptcy, fraud & risk management

An outsourcing firm enables the financial institutions to thrive for success by establishing a certain environment and operational levers to tackle the issues of the industry such as capacity, regulations and cost.

In order to improve the overall efficiency of a business, service vendors standardize and structure processes. By assessing the loan processing functions of an organization, service providers identify the operating areas which can be outsourced. Entrepreneurs consider outsourcing as a strategic step to increase business productivity & reduce costs. Service providers undertake end to end credit analysis and other similar functions.

The Business Advantage

Service vendors have an in-depth knowledge of the market regulations and required licenses. The outsourcing team of dedicated mortgage professionals helps global clients, across various offshore engagements. In addition, the outsourced mortgage professionals are trained in end-to-end loan processing, documentation & underwriting, risk management & closure, etc.

Outsourcing firms have their own loan compliance department, that keeps an eye on the market regulations and licenses. Outsourced loan research team keeps the group updated with the trends, market dynamics and current issues in the industry. Besides, there are a lot of advantages of outsourcing a loan service provider.

• Flexible engagement model that caters for all loan transactions
• Integrated solutions with back and front office support
• Transaction based pricing options
• Specialized knowledge on several financial segments

Service vendors offer business consulting as well as planning solutions to consolidate and streamline operations, which ultimately reduces the cycle time.

Service vendors help in reducing capital expenditure. They even empower organizations to leverage the technology-oriented outsourcing services, automate processes, reduce errors as well as enable seamless operations.

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10 Tips to a Better Forex Trading Strategy

Over the past decade,Forex trading has grown rapidly thanks to its expansion on the internet. What was once considered a side trading strategy by those who delved in stocks is now open to millions of people who can trade on a daily basis.

The low initial cost and promise of quick results have certainly lured people of many different backgrounds and experiences into this form of trading. However, as many find out it is not as simple as they may have heard or have been promised. This is because proper Forex trading strategy is not based in short term gain, but in long term results which may run counter to the expectations of those who believe they will make quick cash.

The following are ten solid tips into creating the proper Forex trading strategy that will help deliver the results:-

Forex Trading is a Long Term Wealth Building Tool:

For those who are new to this form of trading, this is not a “get rich quick” scheme. In fact, effective Forex trading strategy is based on risking a little bit of money each day and not trying to “win big” off of a few trades. The weighing of the risk and reward is very important to employing the best strategy that will result in getting good trades. In other words, do not risk more than you can afford to lose.

Trade from Logic, Not Emotion:

A “good feeling” or “gut instinct” is exactly that, an emotion-based response that actually has no bearing on whether a trade will turn out good or not. Those that excel at Forex trading strategy base it on research, current events and trends while leaving their emotions out of the equation. The good feeling is simply not enough to risk any money on a trade without the proper research and backing.

Use Limited Leverage:

The ability to trade on margins is one of the most attractive features in Forex trading strategy. In fact, many Forex trades are accomplished with a high degree of leverage which means that only a small amount of money is actually put up front. However, if the trade goes badly then you will owe more than what was initially placed up to your entire investment depending on the margins. This means that careful management of the margins is in order, so limit the amount of leverage used on your trades.

Carefully Consider All Decisions:

Despite all the planning, there are a lot of random events that may occur which will create results that you may not expect. However, this does not mean that you should make decisions too quickly or not consider all the possibilities. Too many traders will simply go by their gut feeling and not do the proper research in order to get the best results. For example, it is always a good strategy to have a “stop losses” order in place just in case the trade goes against expectations.

Understand the Market:

It pays to know how the market in general reacts on a day to day basis. While some might say that “history never repeats”, it is helpful to understand the conditions which created favorable trades on your behalf. Good Forex trading strategy includes a good understanding of the market itself and how it reacts to daily events.

Always Use Stop Losses:

Stop losses exist because one of the worst traits that many Forex traders develop is the belief system that things will turn around for a trade no matter how bad the losses. By putting in a stop losses order, a trade that goes horribly wrong will only cost a small amount of the investment because it was stopped at a pre-set amount.

Keep a Checklist:

It always seems to be the little things that matter when it comes to successful Forex trading. When creating a winning strategy, develop a checklist that you can mark off once each step is accomplished. In that manner, you can better follow your strategies for creating the best trade possible.

A proper checklist should include the following:

Time of Day
Technical Indicators Used in the Trade
Buy or Sell Signals that have been Noticed
Risk/Reward Value
Daily Stop Limit
Be Methodical and Disciplined:

Once you have developed a disciplined Forex trading strategy that works, stick to it. A well tested plan will pay off more often than not which means that you can increase your overall success rate. The secret behind creating a healthy income stream with Forex trading is consistency in the approach. This means that each trade needs to be well thought out through good analysis and research.

Keep a Diary:

In other words, learn from your mistakes. Successful Forex traders keep a diary of when, where and why they took each trade while writing down all the pertinent details. From that information, a trader can then discover their winning strategy and then pursue it on a daily basis. Keeping a detailed diary, especially in the first few weeks of trading is a very valuable strategy.

Forex Trading is Money Management:

The difference between long term success and failure is how the money is managed. By risking a set percentage each and every time, a trader will limit their losses when they occur and thus keep more of their money in the long run. By effectively managing your money from day to day, the trading will limit the losses and the winning results will start to add up over time.

The most successful Forex traders are those who base their strategy on winning more trades than losing and building up their investment over time. Keeping up your motivation and following a daily plan will help anyone execute the best Forex trading strategy possible. This means additional research and looking for signals which indicate the best circumstances to make a trade. Once a proper trading strategy has been developed, you can use it over and over again with success to build up your investment.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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The Rise of Online Payment Gateways

The cashless payment system is growing exponentially with evolving payment methods, rising e-commerce use, enhanced broadband connectivity, and emergence of new technologies. Can increasing incidences of cyberattacks and spams hamper the growth of online payment market or will it continue to grow at a rapid rate?

The global digital payment industry is expected to hit the USD6.6 trillion mark in 2021, registering around a 40% jump in two years. The cashless payment methods are rapidly evolving with ground-breaking innovations such as mobile wallets, peer-to-peer (P2P) mobile payments, real-time payments, and cryptocurrencies. In the growing digital age, many payment technology companies are collaborating with traditional financial institutions to cater to the latest consumer and merchant preferences. Due to enhanced broadband connectivity, increasing mobile commerce, emergence of new technologies such as Virtual Reality, Artificial Intelligence, and rapid digitization, billions of people have started embracing contactless payments in both developed and emerging countries. Besides, surging e-commerce businesses, digital remittances, digital business payments, and mobile B2B payments are boosting the non-cash transaction ecosystem.

Cashless transaction method users across various generations are widely adopting the digital peer-to-peer (P2P) apps as they are more appealing and flexible to use. In-app payments or tap-and-go transactions take seconds at the checkout and allow users to make payments anytime and anywhere. Tokenization, encryption, Secure Sockets Layer (SSL), etc., offer multiple ways of securing payments while enabling digital transactions. Moreover, the users do not have to fill in information every time to complete the payment process. Thus, online payment gateways play a crucial role in the economic growth, enabling trade in the modern economy. With social distancing rules in place, digital payments have become an obligation for contactless transactions rather than just a transaction alternative to prevent the spread of coronavirus.

Digital Commerce Empowering Businesses
Electronic payment systems have become a crucial part of businesses as consumer inclination towards online shopping is expanding. With broadening internet penetration, increasing use of smartphones, and diverse options for e-transactions, most consumers are preferring online channels over traditional brick-and-mortar stores for shopping. Therefore, businesses are shifting online with an electronic payment solution to maximize their profit earnings. Automating the electronic payment system eliminates the scope of errors and saves a considerable amount of time and effort. High standards for detecting and preventing fraud in digital transaction systems and AI-based fraud detections protect users from security breaches. By providing the flexibility for making payments through credit/debit cards, mobile money, e-Wallet, etc., the businesses can expand their customer base. The electronic payment process improves customer satisfaction as customers do not need to count cash or deal with paperwork whenever they want to make the transaction.

Biometric Authentication Enhancing Security
Biometric authentication involves recognizing biometric features and structural characteristics to verify the identification of an individual. The verification method can involve fingerprint scanning, facial recognition, voice recognition, vein mapping, iris detection, and heartbeat analysis. With the rise in identity theft and fraud, biometric authentication has become a reliable and secure alternative for making digital transactions. According to a recent research, biometrically verified mobile commerce transactions are expected to constitute a massive 57% of the total biometric transaction by 2023. Biometric payment cards are also becoming popular as they support tap-and-go payments, allowing users to make faster digital transactions. The digital payment technology provider, Worldline is partnering up with the French FinTech, A3BC (Anything Anywhere Anytime Biometric Connection), to protect mobile phones from intrusion with a two-factor authentication process. The combined solution eliminates identification through a single touch, rather it recognizes fingerprints through a picture of the hand. MasterCard is planning to bring FinGo’s vein-scanning payment solution that facilitates users to authenticate transactions.

Dominance of Mobile Wallets
In 2019, mobile wallets overtook credit cards to become the highly adopted payment type globally. Digital wallets offer flexibility to users to store multiple payment methods in one digital home and turn cash into electronic money required for online or in-store purchases. Financial institutions have already started to embrace the digital wallet trend by offering virtual cards to business customers. The virtual cards stored in digital wallets consist of details like 16-digit card number, CVV code, date of expiry and work just like the physical plastic card. Currently, only 37% of merchants support mobile payments at the point of sale, but with the rising adoption, merchants are willing to invest in technologies facilitating digital wallets. The virtual wallets can save money due to low processing costs as they limit transaction values and frequency. Artificial Intelligence (AI) is improving the user experience with regards to transactions with ChatBots, designed to execute and robotize essential exchanges as per the user’s interest. Besides, cryptographic money-based e-wallets are being embraced by new companies to small-medium organizations for storing digital money. Smart voice technology is contributing to the growth of smart voice wallets ever since Amazon propelled the principle of this platform, which is now being followed by Google and Apple.

E-Commerce Boom Accelerating Digital Payment Market Growth
E-commerce growth at an exponential rate is creating shock waves, and the sonic boom is reverberating across the FinTech sector. The growth of many e-commerce companies is driven by the kind of financial services they provide. Digital transactions make it convenient for the buyer and seller to make transactions and remain loyal to the market space. The COVID-19 pandemic added a different dimension to e-commerce innovation, introducing newer trends such as payment alternatives at checkouts (not with digital wallets), virtual cards, QR codes, and other touchless transactions. Besides, the Buy Now Pay Later (BNPL) trend is dominating the e-commerce industry as it relieves the financial burden on the buyer. BNPL involves a soft credit check, so the consumers can buy what they need, keep the inventory moving, and pay overtime without affecting their credit score. BNPL provides businesses with much-needed liquidity and greater flexibility at the checkout.

Influence of COVID-19 Pandemic on Digital Payment Market Growth
Digital payment systems have moved beyond their peer-to-peer (P2P) transfers and bill payments. The COVID-19 pandemic allowed digital payment systems to showcase their strengths, such as a strong understanding of hyper-local markets and its ability to establish strong local partnerships. Businesses and consumers increasingly “went digital” for providing and purchasing goods and services online. When the pandemic hit, people did not want to touch or exchange cash due to the paranoia of catching the infection from physical currencies. Several governments around the world introduced digital financial transfers to provide COVID-assistance. Owing to lockdown measures, consumers shifted to online platforms, which catapulted the demand for digital payment systems. Now, digital platforms have become an essential component of people’s lives, and consumers are more likely to continue shopping online in the post-pandemic period. The dramatic shift in consumer behavior is likely to augment the demand for e-payment systems even more. Therefore, companies are focusing their attention on digital mediums to meet the new customer demands and thrive businesses in the changing market scenario. Organizations are reimagining customer journeys to reduce friction and provide new security features. Payment companies such as PayPal and Square Cash are staffing up across the board to better understand the rearrangement of societal norms and stabilize the business in the near future.

e-Payment Systems are the Future
With increasing smartphone and internet penetration, consumers are becoming tech-savvy, which presents endless opportunities for the digital payment markets. Post-pandemic, digital payment systems are anticipated to continue to flourish over the years to come. While cards remain the first choice for payments around the world, mobile wallets are quickly gaining traction. The traditional cash flow is declining in bank branches and ATMs, demonstrating a power move towards a cashless society. Currently, China dominates the global mobile wallet consumption, followed by South Korea. However, there are still many countries that are highly dependent on cash due to lack of trust towards financial institutions and lack of proper broadband infrastructure, etc. In the near future, social media-initiated payments, biometric payments, voice-activated payments are likely to become mainstream in developing countries as well.

Cybersecurity and Privacy Concerns with Online Payment Solutions
Cybersecurity and privacy threats have become a troubling concern with the increasing incidences of online fraud. According to the Mastercard survey, one out of four consumers experienced some kind of fraud in 2020, ramping up the cybercrime rate by 49%. In the first half of 2020, online scams increased by 73.8% from 2019. However, adopting new-age technologies such as multifactor authentication, biometrics, 3D security, Artificial Intelligence, and Machine Learning can help control fraudulent activities such as phishing, virus attacks, etc. Shifting to contactless cards, QR codes, and tokenization can also help mitigate risks associated with digital payment solutions. Besides, sensitizing end-users about the secure application of e-payment solutions through amplifying efforts towards building financial literacy can help to prevent frauds. The emergence of mobile commerce and the evolution of e-payment platforms backed by robust security solutions can help to drive the goal of making the economy truly cash-less.

According to TechSci research report on “Global Payment Gateway Market By Type (Hosted, Self-hosted & Bank Integrated), By Enterprise Size (SME and Large Enterprise), By End-User (Retail, Travel & Hospitality, Healthcare, Education, Government, Utilities & Others), By Region, Competition, Forecast & Opportunities, 2026″, the global payment gateway market is expected to cross USD15 billion mark in 2019, registering a CAGR of 22% by 2026. The growth can be attributed to the increasing demand for online transactions, rising broadband connectivity, and exponential growth of e-commerce across the world.

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Give a Chance to Binary Options Trading This Season

Binary options trading has a lot of rumors and controversy around it, but it is, in fact an easier and enjoyable form of trading. Especially if a person is new to the world of trading, as this is easy to understand. In binary options trading, a trader bets on stock and either earns money if it matches within a certain amount of time or loses it. That is why it’s a risky but equally exciting way of earning money. There are just two options of ‘yes’ or ‘no,’ hence the name binary.

If the stock price does not fall on the correct side of the strike price within the expired time and date, then the trader loses the money. But if it does fall on the correct side, the trader gets a profit.

For example, if a stock is trading at $60, the binary option has a strike price of $65 and expires at 12 pm the next day. The trader can buy the option for $50. If, after the expired time, the money goes above $65, say at $100, then the trader gets a profit of $50 (100 – 50). But if the money falls below $65, that is, it’s out of money, then the trader suffers a loss. Either way, it is good for practicing day trading as it helps in building an accurate intuition.

Another important part of binary options trading can ensure that the trader is not getting into any scam sites. This is because there have been cases of the trading system being rigged and the company profiting from all the activities. That is why a binary options broker is essential for the trading to be legit. Brokers help manage the amount, and they also do not take any commission for a trade that ended in a draw. Brokers are necessary for any trading because whatever profit the trader earns from trading will be their own wealth. There are no cuts from the amount, except for the commission the broker gets. But the majority of the amount goes to the individual.

Here are some of the benefits of having a brokerage account and a stockbroker:

· Trade with many companies – The person can place their options on any stocks that the broker has access to. And this may be every company listed in the New York stock exchange or Nasdaq stock market.

· Individual and independent trading – With brokers, an individual has direct access to the foreign exchange in stocks. That gives the independence to invest in international stocks and decide the stock selection.

· One-time money management – Many brokers understand the importance of other investments like bonds, mutual funds, and bank account products. Hence the broker lets the trader get a single environment that can take care of all this, letting the person have a simplified path to money management and not have accounts spread out for different investments.

· Customer service – Brokers also give financial advice that goes beyond finance or trading. Every broker has a different form of service, but working with a broker will also help get different resources for better managing the finances.

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